Effective Date: October 6, 2026
Last Updated: October 6, 2026
Race Day Customs (“Race Day Customs,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when visiting racedaycustoms.com, purchasing products, submitting information to us, participating as a racer or merchandise partner, communicating with us, or otherwise interacting with our services.
This Privacy Policy explains what information we collect, how we use it, when we disclose it, how we protect it, and the privacy rights and choices that may be available to you.
By using our website or services, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
The information we collect depends on how you interact with Race Day Customs.
Information You Provide to Us
We may collect personal information that you voluntarily provide, including:
- Name
- Billing address
- Shipping address
- Email address
- Telephone number
- Account username and account information
- Order and purchase information
- Product preferences, sizes, quantities, and customization choices
- Messages, questions, customer-service requests, or other correspondence
- Information submitted through contact forms or other website forms
- Marketing preferences
- Reviews or other content you submit
- Information necessary to process returns, refunds, exchanges, or order concerns
Racer and Custom Merchandise Information
If you work with Race Day Customs as a racer, race team, organization, business, or other merchandise partner, we may also collect information such as:
- Racer, driver, team, business, or organization name
- Representative or contact-person information
- Race class, track, car number, or related racing information
- Social-media handles or website information
- Logos, sponsor graphics, photographs, artwork, and other files
- Merchandise preferences
- Design instructions and creative ideas
- Approvals or requested revisions
- Permissions or authorizations regarding photographs, graphics, names, likenesses, or other submitted materials
- Electronic acknowledgments, agreements, and consent records
Some information relating to a race team, business, organization, or vehicle may not constitute personal information unless it identifies or can reasonably be linked to an individual.
2. Payment Information
Payments made through our website are processed by third-party payment processors made available through WooCommerce or other payment services we choose to offer.
Race Day Customs does not ordinarily receive or store your complete credit- or debit-card number. Payment processors may collect payment-card details, billing information, fraud-prevention information, and other information necessary to process your transaction.
Those providers process information according to their own privacy policies and terms.
3. Information Collected Automatically
When you visit our website, certain information may be collected automatically by us or by service providers acting on our behalf.
This may include:
- Internet Protocol (IP) address
- Browser type
- Device type
- Operating system
- Approximate geographic location derived from an IP address
- Referring website or source
- Pages viewed
- Links or buttons clicked
- Date and time of visits
- Session information
- Shopping-cart activity
- Website interactions
- Cookie identifiers and similar online identifiers
- Information concerning website errors, performance, or security
We may use cookies, pixels, tags, local storage, and similar technologies for these purposes.
4. Cookies and Similar Technologies
Our website may use cookies and similar technologies to:
- Operate the website
- Maintain a shopping cart
- Keep users logged in
- Remember preferences
- Process orders
- Prevent fraud or unauthorized activity
- Improve website performance
- Understand how visitors use our website
- Measure traffic and website activity
- Support advertising or marketing, if such services are enabled
Some cookies are necessary for the website and online store to operate.
Other cookies, including analytics or advertising cookies, may be optional depending on applicable law and the services enabled on our website.
Where required by law, we will request consent before placing non-essential cookies or provide mechanisms allowing visitors to manage applicable cookie preferences.
You may also control certain cookies through your browser settings. Disabling cookies may prevent portions of our website, including shopping-cart or account functionality, from working properly.
5. Analytics
We may use analytics providers, including services such as Google Analytics or similar technologies, to better understand website traffic and visitor activity.
Analytics providers may receive information such as your IP address, device information, browser information, referring pages, interactions with our website, and online identifiers.
Where required by applicable law, analytics technologies will be subject to appropriate consent or opt-out controls.
6. How We Use Personal Information
We may use personal information for purposes including:
- Processing and fulfilling orders
- Arranging production and shipment of merchandise
- Providing order confirmations and shipping updates
- Providing customer service
- Processing returns, refunds, exchanges, or other order issues
- Creating and maintaining customer accounts
- Communicating with customers
- Responding to questions or requests
- Developing racer and custom-merchandise programs
- Creating, reviewing, approving, and producing custom merchandise
- Operating and improving our website
- Maintaining website security
- Detecting or preventing fraud and unauthorized transactions
- Troubleshooting technical issues
- Maintaining accounting, tax, and business records
- Enforcing agreements and website terms
- Protecting our legal rights and the rights of others
- Complying with applicable legal and regulatory obligations
- Sending marketing communications when permitted by law
- Measuring the effectiveness of advertising or marketing when such services are used
- Carrying out other purposes disclosed to you at the time information is collected
7. Email and Marketing Communications
If you choose to receive promotional emails or marketing communications from Race Day Customs, we may use your contact information to send information regarding products, racer merchandise, promotions, events, announcements, or other news.
You may unsubscribe from promotional emails at any time by using the unsubscribe mechanism included in the email or by contacting us.
Even if you unsubscribe from marketing communications, we may continue sending non-promotional messages necessary to complete transactions, provide customer service, communicate regarding orders, administer accounts, or fulfill legal obligations.
8. How We Disclose Personal Information
We may disclose personal information when reasonably necessary to operate our business or provide our services.
Recipients may include:
E-Commerce and Website Providers
We may use service providers that support our website, web hosting, WooCommerce store, website security, backups, website forms, analytics, or other technical operations.
Merchandise Production and Fulfillment Providers
We use third-party production and fulfillment partners, including services such as Printify and participating print providers.
Information necessary to produce or deliver an order may be provided to these companies, including:
- Customer name
- Shipping address
- Order information
- Product information
- Custom artwork or design information
- Other information reasonably necessary to manufacture and ship merchandise
Shipping Providers
Shipping addresses and other necessary order information may be provided to postal services, couriers, shipping carriers, or logistics providers responsible for delivering orders.
Payment Processors
Information necessary to process transactions may be provided directly to payment processors and financial-service providers.
Professional Service Providers
We may disclose information when reasonably necessary to accountants, attorneys, insurers, consultants, technology providers, or other professional advisers and contractors.
Legal and Safety Purposes
We may disclose information when we reasonably believe disclosure is necessary to:
- Comply with applicable law, regulation, subpoena, court order, or legal process
- Respond to lawful requests from government authorities
- Protect our legal rights
- Enforce our policies or agreements
- Investigate fraud, security incidents, or unlawful conduct
- Protect the safety or property of Race Day Customs, our customers, or others
Business Transactions
If Race Day Customs or its assets are involved in a merger, acquisition, financing, reorganization, bankruptcy, sale, or transfer of all or part of the business, personal information may be transferred as part of that transaction, subject to applicable law.
9. Sale and Sharing of Personal Information
Race Day Customs does not sell personal information for money.
Certain privacy laws define terms such as “sale,” “sharing,” or “targeted advertising” more broadly than an ordinary sale of information.
If Race Day Customs uses advertising, analytics, pixels, cookies, or similar technologies that constitute a “sale,” “sharing,” or processing for targeted advertising under applicable law, individuals entitled to an opt-out right will be provided an appropriate method to exercise that right.
Where required by applicable law, we will also recognize legally required universal opt-out mechanisms or preference signals.
We do not knowingly sell or share for targeted advertising the personal information of children where prohibited by applicable law.
10. Sensitive Personal Information
Race Day Customs does not intentionally request sensitive personal information that is unnecessary to provide our products or services.
Please do not submit information such as Social Security numbers, government identification numbers, financial account passwords, health information, or similarly sensitive information through ordinary website forms, messages, or customization requests unless specifically requested through a secure process for a legitimate business purpose.
If we process information classified as sensitive personal information under applicable law, we will process it only as permitted by law and provide any legally required rights or choices.
11. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including:
- Completing transactions
- Providing customer service
- Maintaining order and business records
- Fulfilling tax and accounting obligations
- Managing racer and merchandise relationships
- Preventing fraud
- Resolving disputes
- Enforcing agreements
- Complying with legal obligations
Retention periods may differ depending on the nature of the information and our legal or business obligations.
When information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it, subject to applicable law.
12. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, misuse, or destruction.
These measures may include secure website connections, access controls, password protections, software updates, security tools, vendor safeguards, and other reasonable security practices.
No internet transmission or electronic storage system can be guaranteed to be completely secure. Therefore, although we take reasonable measures to protect information, we cannot guarantee absolute security.
If we become aware of a security incident involving personal information, we will take appropriate action and provide legally required notifications.
13. Your Privacy Rights
Depending upon where you live and which laws apply to Race Day Customs, you may have rights concerning your personal information.
These may include the right to:
- Confirm whether we process your personal information
- Request access to personal information
- Request a copy of personal information
- Correct inaccurate personal information
- Request deletion of personal information
- Request portability of certain information
- Opt out of certain sales or sharing of personal information
- Opt out of targeted advertising
- Limit certain uses of sensitive personal information
- Withdraw consent where processing is based upon consent
- Object to or restrict certain processing
- Appeal a decision concerning a privacy request where applicable
- Receive equal service and not be unlawfully discriminated against for exercising privacy rights
These rights are subject to applicable law and may contain exceptions.
To submit a privacy request, contact:
Email: info@racedaycustoms.com
Please include sufficient information for us to understand and respond to your request.
We may need to verify your identity before fulfilling certain requests. Verification information will be used only as reasonably necessary to process the request.
Where permitted by applicable law, an authorized agent may submit certain requests on your behalf. We may request evidence showing that the agent has authority to act for you.
We will respond within the period required by applicable law.
14. California Privacy Rights
If California privacy law applies to your relationship with Race Day Customs, California residents may have additional rights regarding their personal information.
Depending on applicability, these may include:
- The right to know the categories and specific pieces of personal information collected
- The right to know the sources from which personal information was collected
- The right to know the business or commercial purposes for collecting, using, selling, or sharing personal information
- The right to know the categories of third parties to whom information is disclosed
- The right to request deletion
- The right to request correction
- The right to opt out of the sale or sharing of personal information
- The right to limit certain uses or disclosures of sensitive personal information
- The right to receive information regarding applicable data practices
- The right not to receive discriminatory treatment for exercising applicable privacy rights
Categories of Personal Information
Depending on your interaction with us, we may collect the following categories of personal information:
- Identifiers, such as name, email address, IP address, shipping address, billing address, account identifiers, or telephone number
- Customer-record information, such as contact or transaction information
- Commercial information, such as purchases, order history, product preferences, and merchandise selections
- Internet or electronic-network activity, such as browsing activity, website interactions, cookie identifiers, and device information
- Approximate location information derived from an IP address
- Audio, electronic, visual, or similar information when photographs, logos, graphics, or other media are submitted
- Professional or business-related information when provided through a racer, team, business, or organization relationship
- Inferences drawn from website, transaction, or preference information where applicable
We collect and use these categories for the purposes explained throughout this Privacy Policy.
We may disclose these categories to service providers, contractors, fulfillment providers, payment processors, shipping companies, analytics providers, professional advisers, or others as described in this Privacy Policy.
Race Day Customs does not sell personal information for money.
If any of our online technologies constitute “selling” or “sharing” under California law, eligible California consumers may exercise applicable opt-out rights.
15. Other U.S. State Privacy Rights
Residents of certain U.S. states may have additional privacy rights under their state’s consumer privacy laws.
Depending upon the applicable law, these rights may include access, correction, deletion, portability, opt-out rights concerning targeted advertising, sale of personal data, or certain profiling, and the ability to appeal certain privacy-request decisions.
Race Day Customs will honor applicable privacy rights when legally required to do so.
Requests may be submitted to:
16. Browser Privacy Signals and Universal Opt-Out Mechanisms
Some browsers and extensions allow individuals to communicate privacy preferences through mechanisms such as Global Privacy Control (“GPC”).
Where applicable law requires us to recognize a legally valid universal opt-out mechanism or preference signal, we will process supported signals as required by law.
Traditional “Do Not Track” browser signals do not currently operate under a single universally accepted industry standard. Unless otherwise required by applicable law, our response to such signals may vary depending on the technologies used on our website.
17. International Visitors
Race Day Customs is based in the United States.
If you access our website from outside the United States, information you provide may be processed or stored in the United States or in other countries where our service providers operate.
Those jurisdictions may have data-protection laws different from the laws where you live.
Where applicable privacy laws provide additional rights regarding international transfers or processing of personal information, we will handle personal information in accordance with those applicable requirements.
European Economic Area, United Kingdom, and Similar Jurisdictions
Where applicable law requires a lawful basis for processing personal information, we may process information based upon:
- Performance of a contract, including processing and fulfilling an order
- Legitimate business interests, where those interests are not overridden by applicable privacy rights
- Compliance with legal obligations
- Consent, where consent is required or appropriate
Individuals in applicable jurisdictions may have rights to access, correct, erase, restrict, object to certain processing, obtain data portability, withdraw consent, or submit a complaint to the appropriate data-protection authority.
18. Children’s Privacy
Race Day Customs is not directed to children under the age of 13, and we do not knowingly collect personal information online from children under 13 without legally required parental consent.
If we learn that we have collected personal information from a child under 13 in circumstances requiring parental consent and such consent was not obtained, we will take reasonable steps to delete the information.
A parent or legal guardian who believes a child has provided personal information to us may contact:
Merchandise may be purchased for children, but purchases and account activity should be completed by an adult or other person legally permitted to enter the transaction.
19. Third-Party Websites and Services
Our website may contain links to websites, social-media platforms, payment services, or other third-party services that we do not control.
This Privacy Policy applies only to Race Day Customs.
When you interact with a third-party website or service, that provider’s privacy policy and practices apply. We encourage users to review the privacy policies of third-party services before providing personal information.
20. Social Media
Race Day Customs may maintain pages or accounts on social-media platforms, including Facebook and other services.
If you communicate with us through social media, the social-media provider may collect information independently according to its own policies.
Information you choose to make public on social media may also be visible to other users.
21. User-Submitted Photographs, Artwork, and Content
Racers, teams, organizations, businesses, customers, or other users may provide photographs, logos, sponsor graphics, artwork, names, likenesses, and related materials for merchandise or promotional purposes.
We will use such materials consistent with the applicable submission, authorization, agreement, or permission provided to Race Day Customs.
Individuals submitting materials are responsible for ensuring that they possess the rights or permissions necessary to provide those materials to us.
Personal information contained within submitted files may be processed as reasonably necessary to provide the requested merchandise or service.
22. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our services, technologies, business practices, vendors, or legal requirements.
When we make changes, we will update the “Last Updated” date at the top of this policy.
If legally required, we will provide additional notice regarding material changes.
We encourage visitors to review this Privacy Policy periodically.
23. Contact Race Day Customs
Questions, concerns, or privacy requests may be directed to:
Race Day Customs
Website: racedaycustoms.com
Email: info@racedaycustoms.com
For privacy-related requests, please use the subject line:
Privacy Request
We will review and respond to valid requests in accordance with applicable law.